How Fallon and SciFi Network are using Twitter to turn TV audiences into social web advocates. Fallon strategic planner Aki Spicer and producer Marty Wetherall presented to Social Media Club Twin Cities their learnings from @_S_A_R_A_H_, a character from SCIFI Network’s Eureka who Twitters to over 3600+ loyal followers. They reveal some of the rewards and pitfalls of maintaining a live, ongoing, public conversation with fans. Video Addendum: http://www.youtube.com/watch?v=4mmW1_8t-LA